The story of Mishi, started with Aurora Sleep Music, an app, which I created to help those in need of relaxation and sleep. It was such an amazing experience to get Aurora off the ground, and to receive such wonderful comments about the product and the music. And for those who paid for the premium music or provided feedback, I continue to be extremely grateful, thank you so much, it gave me the confidence I needed to get this far.

 

Mishi is the next step in this adventure, which we see as an instinctive, effortless and enjoyable way to allow the mind, body and spirit to synchronously rest, heal and energise. The direction has now changed from a B2C enterprise to focus almost exclusively on B2B wellness professional market. It was a near impossibility to compete with the big wellness platforms, and totally cost ineffective to use social channels or paid marketing, where the return simply did not math the spend.

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I'm so pleased to have made this change, it's very early days in terms of proof of concept, but i simply love that I can offer music that is royality-free, and owned by the customer. Moving away from subscriptions feels like the right approach, as everything we do online these days, is a rental, and not truly yours. If you stop paying that subscription, you lose it. No good for anyones wellness, especially in this difficult financial time, where so many of us are struggling.

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In addition, I have now made the app, competely FREE, simply download, where lots of the music does not need a login, and the rest is just a click away by creating an account. You get everything that used to be on the paid tier. I'm leaving it in place for those that just want the music for personal use, for everything else, including all my wellness content, you can find that here on the website.

 

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David's story ..

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At the start of the pandemic, my work as an IT consultant was hit hard. I had spent many years in the travel sector, but the realisation quickly hit that after much outreach in 2020, nothing was materialising and it felt like this door was closing. After a lot of introspection I decided to get back into music, which has always been my passion. Previously I had too little time for it. Now I had time to be generous with!

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Initially, all I wanted was to create some songs for my own benefit. As I shared my compositions privately, I began see just how many of the people around me were having their own struggles with stress and sleep issues.

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I tried some of the apps out there but I didn't find anything musically rich and diverse, so I started writing soundscapes and melodies in various different styles, tweaking them to get the feel that was right for me. I began to discover the most amazing instruments from around the world and blend them into my own compositions. It dawned on me that this was what was missing from existing apps: the ability to personalise exceptional instruments and sounds to your mood or need.  Sleep and therapeutic music is so incredibly personal and we all tune in - or switch off - differently. This incredibly fascinating journey was the start of Aurora back in August 2020. 

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My IT background has helped bring everything to life, and it has truly been a project of passion and a labour of love. This far the team is my wife Sarah and I, and we are self-funding. We hope to continue to bring you a unique quality of music that helps you and your own customers ways to relax, decompress and enjoy some better sleep, health and wellness. We truly believe.

 

Please drop me a line anytime. I'm here is you have any questions about the music, or ideas for the website, or possible collaborations. Thank you for your time in reading about my journey. David. 🙏

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